An Asana alternative for marketing teams
A content calendar tells you when things go out. It has never told you when anybody writes them.
Why marketing teams use Asana
Marketing is one of Asana’s strongest cases: campaign templates, approvals, and a portfolio the CMO can read.
Where it stops
It plans in due dates. A campaign whose dates are all green can still be impossible, because nobody counted the hours behind them.
The week marketing teams actually have
Two campaigns overlapping, a newsletter every Thursday that always eats more than it should, and a launch date somebody committed to in a different meeting. The publish dates are all documented. The work behind them is improvised.
The calendar has publish dates, not work
Everybody can see the launch is on the 14th. Nobody has looked at whether the week before the 14th has room for the writing, the design and the two rounds of edits.
In UnaTask: The work gets blocked on the calendar too, so a launch date is checked against real hours before it is promised.
The recurring work is invisible because it is always there
The weekly newsletter, the monthly report, the social calendar. They are never on the plan because everybody knows about them, and they take a third of the team’s week.
In UnaTask: Recurring tasks that appear on the calendar with real time attached, so the third of the week that was already spoken for is visible.
Every campaign is rebuilt from the last one, badly
The steps are the same, the owner changes, and something always gets forgotten in the copy of a copy.
In UnaTask: A campaign template with the steps and the owners already in it.
Waiting on design is a surprise every time
The dependency is known by two people and written down nowhere.
In UnaTask: Dependencies on a timeline, so the wait is visible before it happens.
On the things marketing teams asked about
| What it does | Asana | UnaTask |
|---|---|---|
| Time blocking on a calendar | No | Core |
| Dependencies and a timeline | Yes | Yes. Dependencies with a timeline that shows what is waiting on what. |
| See who has room | Yes | Core |
| Rules that fire on their own | Core | Yes |
| Useful before you configure it | Partly | Core |
| A free plan | Yes | Yes |
What it costs
For a team of 5, billed yearly, Asana is about $659.40 a year and UnaTask is €480 plus VAT. The two are quoted in different currencies, so we have not subtracted one from the other.
Asana: Free up to 2 users. $10.99 Starter and $24.99 Advanced per user per month billed annually.
Common questions
Why do marketing teams use Asana?
Marketing is one of Asana’s strongest cases: campaign templates, approvals, and a portfolio the CMO can read.
Where does Asana stop working for marketing teams?
It plans in due dates. A campaign whose dates are all green can still be impossible, because nobody counted the hours behind them.
Should we leave Asana?
Not necessarily, and we would rather say so. Keep Asana if your company runs many teams and somebody above them needs the view from above. Move if the missing piece is the week itself: hours on a calendar, for everyone, before the work is promised.
Can we see the whole quarter?
Yes. A timeline shows projects and dependencies across weeks, and the calendar shows the hours underneath.
Does it handle the weekly recurring work?
Yes, and it puts it on the calendar with real time attached rather than as a checkbox that reappears, which is the reason recurring work is usually invisible in planning.
Asana details checked 2 August 2026.